AutoPacific has just released its 2019 Vehicle Satisfaction Award (VSA) winners. Based on responses from over 50,000 new vehicle owners, AutoPacific identifies the most satisfying vehicles to own in each segment. Unique in the industry, VSAs included importance ratings in the VSA score calculation, resulting in scores that represent a complete view of the ownership experience. This year FCA brands took the top honors in five categories.
“For 23 years, AutoPacific has been providing true, unbiased insight into which vehicles are giving their owners the most satisfying experience,” sas AutoPacific president George Peterson.
This year Ram took the top spot for not only light-duty pickup with the Ram 1500 but the brand as a whole also earned the highest owner satisfaction of a popular brand. The all-new Ram 1500 had top scores in 22 out of 32 categories. Notably, the Ram 1500 took top spots for interior quietness, driver’s seat movement, interior styling, power, and acceleration. “The Ram 1500 is a truly exceptional pickup,” says Peterson, “but what carries Ram to the top as a brand is high satisfaction in areas that can be problems for other brands, particularly 2nd-row seat comfort, interior storage, passenger roominess, and user-friendly gauges and controls.”
Based on our own experiences with the 2019 Ram 1500 along with what 5thGenRams forum members that have switched from competitive trucks are saying, it is easy to see why the Ram 1500 took the top spot. Ram has hit a home run with this 5th generation truck, even taking the second place sales spot from Chevrolet through the first half of this year.
With the new Ram Heavy Duties launching earlier this year and many happy owners on our Heavy-Duty forum we look forward to seeing if Ram can repeat the victory next year.