This Thursday marks Ram Trucks’ fifth consecutive year as the Official Truck of the Macy’s Thanksgiving Day Parade®. Watched by approximately 3.5 Million spectators in New York City and with more than 50 million TV viewers each year, the Macy’s Thanksgiving Parade marks the official start of the holiday season.
“It is with great pride that the Ram Truck brand celebrates five years of aligning with the iconic Macy’s Thanksgiving Day Parade,” said Reid Bigland, Head of Ram Brand. “This is truly a cultural moment, and in this season of thanks, we are honored to be just a small part of the magic that happens as our full portfolio of award-winning trucks pulls these floats down the streets of Manhattan.”
Over 20 Ram trucks will be on hand to tow all the Parade floats with four of the vehicles wholly wrapped to compliment the float designs of Harvest in the Valley by Green Giant®, Splashing Safari Adventure by Kalahari Resorts and Conventions, Mount Rushmore’s American Pride by South Dakota Department of Tourism and last, but certainly not least, Ram will be in full holiday spirit as it tows the star of the Parade, Santa Claus.
Ram Trucks, along with Macy’s and their partners, will be demonstrating the Ram Heavy Duties impressive up to 35,100-pound towing capability by bringing back the #RamWillTowThat social media campaign. First launched back in February of this year for the Super Bowl. Ram will be posting various videos on their Twitter and Facebook pages featuring the Ram 3500 towing a gigantic item related to each of the brand’s Parade elements.
“The Macy’s Thanksgiving Day Parade is the perfect event to bring back our fun and unique #RamWillTowThat campaign,” said Marissa Hunter, Head of Marketing, FCA – North America. “Partnering with some of the most iconic brands who participate in the Parade allows us to creatively demonstrate to our fans on social media how the magic of the moment could not happen without the power of Ram Trucks.”
The Ram Brand provided over 65 trucks and Ram ProMaster vans to be used in this year’s Parade, the majority of which are used for behind-the-scenes functions leading up to the Parade start. The Macy’s Thanksgiving Parade will be broadcast nationwide on Thursday, Nov. 28, on NBC, beginning at 9 a.m. in all time zones.